A business card is the ideal tool to advertise and inform the public about your company. When networking it can be an invaluable method of giving potential collaborators your information. There are several things worth noting when deciding the best business card to go with.
You will be given a wide range of design options and it is up to you to decide the best one to fit your corporate image. First and foremost, the card should reflect your company’s brand identity. If your business has specific guidelines on this, then it is worth researching so that these are followed accordingly.
Incorporating the company logo into the design is a perfect way to instantly signify who you are and what you relate to. However, it is important to note that the logo should never be the dominant element of the card layout. Rather, it should be in the background. The most important information will always be your name and contact details. This text should take centre stage. As such it should be in an appropriately sized font.
The advent of cheaper priced color printing has meant that you can make your business card as flashy as you want without paying more. However, if it is too garish then this will make you and your company look unprofessional. Unless you are in the creative industry it is still common practice to wield a traditional black and white card.
Some brands like to be more inventive with their design. There have been several interesting business cards that double as bottle openers, flashlights and many other fun gadgets. This can be a good way to encourage a client to retain your contact information. However, this is only a viable option if it is cost effective.